Enter new genre Rock and Roll.
The biggest name of Rock and Roll was Elvis Presley.
Elvis wasn't the first rock and roll singer, but was certainly the most successful, being branded 'The King of Rock and Roll'.
Teamed with Sam Phillips from Sun Records, he wanted to bring the sounds of african american music to a much wider audience, something which jazz and big band had not. Adding a more upbeat tempo and pop-related lyrics, he took the world by storm, starting in America.
Elvis Presley in one of his iconic costumes |
It was this energy which found him success and popularised rock and roll.
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